1 Don't sweat it, Ace. 300 large is nothing compared to the privilege of leading a ragtag band of vagina and brown people fearing morons.

2 Can you really get that kind of money by slapping a new cover on the January, 1970 issue of Playboy?

3 Wow, imagine what a book with an actual plot might bring in.

Publishing's just trying to prove they're every bit as vapid as Hollywood.

4 Rev Wright gets a book deal?

5 ::gets out swear jar and empties purse into it::
They print that bullshit and I can't get my friggin' zombie novels published??  What the hell??

6 300,000 dollars??  bastards

7 Giving up on the masturbation art so easily ? For shame Ace , for shame .....

8 I've been feeling like I have an insight into my husband's life reading that blog.  He's currently visiting relatives in San Francisco whose four-year-old daughter has said for years that her favorite wine is a particular rose, and who knows how to stomp grapes because she does it at her daddy's winery. 

Did I mention they like dinner parties?  And outdoor performance clothes?  And my husband brings so many t-shirts home from everywhere he goes that he's got three drawers dedicated to them.  Not just itty-bitty lingerie drawers, we're talking full-size dresser drawers.

I could keep going down the list, but you can just assume that about two out of three apply to something in my husband's life.

And just because I know by the time I actually post this comment, it will be appropriate:

<insert name here>, DIAF.  Pretty Please.

I'm guessing it will be Steve, but if not, there will be some other idiot to take his place.

9 Wow. I read several of their entries, and thought they were mildly amusing, but nothing special. Kind of shallow and lacking into the real insight that would have made it really funny.

But I suppose that it will appeal to liberals who want to demonstrate their hip racial conscience.

10 Dammit, geoff, don't call my husband a liberal!  He just appears to be one on the surface, it's camouflage for his job.

11

9

I found the same thing.  Just not that original, insightful.  The text below the entries is superfluous.  It might as well be a book of postcards.

12 Substitute "liberals" for "white people" in the title and you'll get the drift.  Obviously the publishers don't get it and when they find out, I doubt they'll be happy.

Power to the sane people whatever their color.

13

"Best of the AOSHQ Comments, Vol. I"

Chosen and with an introduction by Ace, edited by Gabe, illustrated by Slublog.

Now that title's gotta fetch $400K if it gets a penny.

14 Erp, ssshhhh....they'll catch on.

15 If anything the site makes fun of liberals.  It's not just white people, but a specific set (along the lines of the San Francisco family Alice was discussing) that it focuses on most.

16

Someone issue a suicide watch alert for Ace:

The site I Can Has Cheezburger (icanhascheezburger.com), which features lolcats, photos of animals with humorous, ungrammatical captions, debuted in January 2007. Three months later, Ms. McKean contacted the founders; by last August, they had chosen her over other agents, she said. The site has 1.6 million page views a day, she said, a fact noted in the book proposal she helped prepare.

After a bidding war among several publishers, Gotham Books signed her clients. Come this November, expect the I Can Has Cheezburger book on shelves. “It’s going to be predominantly photos but also will enlighten readers on the key memes of lolcats,” Ms. McKean said, referring to strange rules of grammar unique to the form.

Another client, Noah Scalin, the creator of the Skull-A-Day blog (skulladay.blogspot.com), has a deal for an October release, by Lark Books, of his tome that features images of the skulls he makes from candy, sparklers and other bric-a-brac.

How long has his blog been running?

“Let’s see,” Ms. McKean said on Thursday, clicking onto the site. “He’s on skull No. 298, so it started 298 days ago.”

17 ace,

I cannot think of you having one minute of regret in your chosen path. 

You would have to suck up to the ladies on the view......see........you can't do it....3 large just isn't enough.

love to you

18 There are two ways to succeed in publishing.

One is hard work, dedication, years of rejection, and devotion to the skill of the craft.

The other is catering to the unbelievably fickle, vapid, and shallow vaguely leftist whims of publishing company editors.

I'm not ready to shoot myself, but news like this makes me want to shoot something.

19 What, 298 days?  Two hundred AND ninety-eight days...God that's depressing. 
Sure, he has skulls, but does he have rotting corpses munching on intestines??  I think not.  Maybe I should rename my book's blog to something more catchy...like... My Fucking Zombie Book...or Sexy, Midget, Zombie Action.

20 "Stuff White People Like" Fetches $300,000 Book Deal

What's the big deal? You're Blogger Of The Year, fella. Wasn't that check from CPAC more than 300K?

Seriously, though; that site isn't remotely funny to me. Must be a California thing.

21 I thought it was pretty funny.  Some of the entries are funnier than others for sure, but the guy found a good gag and did a fair job of exploiting it.

Every hipster doofus will buy the book for his fair trade coffee-stained table.  What's not to like about taking money from dumbasses?

22 We'd like to offer you $1,000,000 for the rights to "The Ace of Spades Guide to Hobo Hunting, Cheap Vodka and Virginity for Life".

Do we have a deal?

23 Weird, as a white person, I naturally fear the vaj and brown people, but brown vaj on the other hand, not so much.

24 The New Republic's slam on it was actually pretty much dead on.

25

someone

The money quote:

"Basically, this joke breaks down as "Congratulate a white person and they will feel smugly good about themselves." It's the perfect go-to punchline for Stuff White People Like, because it's really what the site is all about. Because if there's one thing white people really like, it's pretending to poke fun at themselves while actually being allowed to feel superior."

Bingo.  In other words, this is clapper humor.

26

If anything the site makes fun of liberals.  It's not just white people, but a specific set (along the lines of the San Francisco family Alice was discussing) that it focuses on most.

You mean "the right kind of white people".

The other is catering to the unbelievably fickle, vapid, and shallow vaguely leftist whims of publishing company editors

I don't know if it's catering so much as exposing.

27

In other words, this is clapper humor.

Proper Things to Say about It:
“I think one of the greatest regrets of my life is that I was at the Paris flea market and there was this beautiful table/chair/painting/cup/sword, and I thought that I would find another one like it back home. Well, ten years later and I still haven’t found it. Quel Dommage.”   I don't see how, if you actually act like that, you could laugh/clap at that. But obviously what do I know.   No matter how much you have offended someone from San Francisco, you can always make them feel better by asking them how they feel about Southern California. They will instantly talk of how it is filled with crime, pollution, hegemonic culture, and the wrong kind of white people: “I swear California is like two separate countries, and I am so thankful that I live in the cultural center of the West Coast.” This will allow them to reassert their superiority and leave the conversation with a positive feeling about themselves and about you.

28 Fuckin new comment thingy die.

29 Its ha-ha not-PC.

Its like a T-shirt I have that says "Whitey will pay". Everyone says only a white person could wear it & they're right

30 Ace, why so depressed?  Just do the math: 300K is nothing but 15K/year for twenty years.  That's pocket change for you.  Heck, we pay our grad students more than that, and many of them are on the twenty year track.

Brad

31 TNR's analysis is wrong.  Liberals are being skewered in WWPL from a conservative slant.

It isn't a liberal poking fun at themselves.

32 It's somewhat worse than clapper humor, but I can't quite put my finger on why.
Maybe because no one is actually being lampooned? Making fun of somebody's superficial behaviors and possessions is not ego-pricking.

It gives the upper class narcissistic Lib set the attention (and implicit praise) they crave, in the guise of pricking egos. It's good-natured ribbing, really. A joke about your adorable foibles, delivered with a friendly little punch to the arm. Ouchies.

If these people want to know what's really funny about themselves, they should let P.J. O'Rourke take over the site.

33 I can see your point too, Entropy. I'm just not getting the same vibe off of it as you are.

34 You too pablo honey. Love your nick, btw.

35

Wow, what next?  Hot Chicks With Douchebags, the Treasury Edition?  The Oliver Willis Memoirs?

Seriously, the guy who said it's like postcards is dead on.  Some of the Stuff White People Like headlines are mildly amusing, but neither the actual blog text nor the universally retarded comments are worth reading.

Still, it's only $150K after taxes, right.  It'll be worth even less than that once President Obama starts bringing the Change, Hope and Unity.

36

If these people want to know what's really funny about themselves, they should let P.J. O'Rourke take over the site.

He might be too busy between bloviating toothlessly on NPR quiz shows and wishing Rush Limbaugh dead with Bill Maher to take a crack at it.

O, P.J., what happened to you?

37 Make that "bloviating toothlessly on witless NPR quiz shows."

38 31
It took them awhile to catch on to South Park, too. They're a little slow, thinking all humor belongs to them...

39

I would argue it is a variety of clapper humor, Entropy.  As TNR points out the attraction is much the same as say, a hipster making fun of hipsters (which trust, me, hipsters very often do).  They "clap" at the humor to show they are not, in fact, the exact kind of people the blog is making fun of.  Liking the blog is a kind of affectation.

Another thought I had on the subject is this: Imagine this blog was discussing the culture of the 1890s.  The articles would be titled things like "A Top Hat,"  "Going to Church," or "Being Patriotic."  Culture was much more homogeneous and earnest at that point.  They would not have seen the humor in these matter-of-fact assertions.  I think what makes the blog interesting to anyone is that we live in an age of irony.  The attraction to it is an ironic one.

I do agree that it is making fun of the San Fran types, white or not.  There are latinos, black, asians, etc. that could be just as easily described by the blog.  I do think there is a politcal bent to it that the TNR writer might be somewhat loathe to accept.  The redneck is a well known stereotype, but the urbane yuppie stereotype is elusive to the actual yuppie.  If you are one you can't recognize it.  It would be too painful.

Full disclosure:  Living for a few years in the ultimate hipster locale, Williamsburg, Brooklyn has given me a sickly insight into this whole thing.  I had to leave, and thank God I did.  That place is a festering hole of irony.

40 I don't think the "Stuff White People Like" site is funny at all.  I guess I'm a humorless prig.

41

I liked the site, but what do I know. It was probably because I have a special dislike of hipsters.

I'm not sure if it can really be called "clapper humor", at least not in the sense that the Daily Show is clapper humor; some of the jokes were well-written enough that I legitimately laughed out loud, having known the exact type of person he was describing.

I take Laura's point about the intended targets interpreting them as friendly taps on the arm that merely appear to be insults, but in the guy's defense, these people are often irony-proof. They'll like something that clearly insults them just because to do so is so fucking clever.

42 http://bentobjects.blogspot.com/

not funny. deserves $ more than  SWWL, though.

43 http://spleenal.blogspot.com/2008/03/spleenals-spanky-spank-comic-part-two.html


this is funny.

44

 They'll like something that clearly insults them just because to do so is so fucking clever.

Posted by: Andrew at March 30, 2008 03:05 PM (a8Gga)

You watch your languange young man or you will be in your room the rest of the day.  Do you understand me?

45 The comment thread to the TNR piece is sorta interesting though (and surprisingly angry).

I like this one...

"man what a let down!!!! i thought tnr readers were way too unaware, uncool, and ugly&old for such a topic to draw any attention. i always pictured them as middle-aged volvo-driving country dwellers who'd gone a bit soft after '68 but who still made charitable donations to leftist causes. now seeing sternbergh's article and all the interaction it's drawn up is forcing me to imagine you all as tight-pants wearing H&M punkrockers who blow every paycheck on microbrew and drugs and talk about solidarity with the proletariat but actually prefer thumbing through tnr at the bio-café in williamsburg that sent the old blue-collar clientel packing..."

46

"You watch your languange young man or you will be in your room the rest of the day.  Do you understand me?"

Posted by: AndrewsDad at March 30, 2008 03:17 PM (ZqWZU)

Ohhhhh...Andrew is in trouble!

47 Well I'll concede that it isn't clapper humor per se.  But it is easy humor.

48

Ace,

You need to hire a marketing genius, or just start a "get Ace rich" thread for the morons to make suggestions.

Here's a sure winner.

ACE'S Val U Rite Vodka, good till you puke it up.

I see you making campus tours promoting your vodka and have puke parties.  You'll become a campus legend.  Have Slub photoshope a label to stick on the bottle, your in business!

or Organized Hobo hunts accross colleges, winners get Ace"s Val u Rite vodka.  There are soo many AoSHQ lifestyles to sell and soo little time.

49 If these people want to know what's really funny about themselves, they should let P.J. O'Rourke take over the site. Or Treacher. I visited that site about a month ago, and haven't been back. As for the book, I predict that in a few months, it will be in the bargain rack. And, FTR, I do not fear the vagina. I think I've got mine completely figured out now.

50

If anything the site makes fun of liberals.  It's not just white people, but a specific set (along the lines of the San Francisco family Alice was discussing) that it focuses on most.

You mean "the right kind of white people".

----

The site's hit and miss for me, but read this and tell me you think a Democrat wrote this:

http://stuffwhitepeoplelike.wordpress.com/2008/02/10/62-knowing-whats-best-for-poor-people/

I thought a few of them were f'ng hilarious, but I guess that might just be me.

51 Why isn't Hitler on the list? All those Stormfront boyz are white n they seem to like Hitler a lot.

52 Carin, I think every publisher right now is looking for the next PostSecret or Found, and they're not gonna find it.  I agree with your bargain bin comment - while I find the site funny, I wouldn't pay for its content in book form.  I own three of the PostSecret books, though.

53

lets see, $300,000k divided by 92 posts = $3260 per post

most of them are pretty short too

 

54 Ahahahaha. About SWPL... it's funny because it's true.

55

Eh, the site is funny at times (the first post I saw was on T-shirts.  Which was 'funny because its true') But the premise wears thin very quick.  It quickly boils down to "all white people are superficial idiots."  Pretty much par for the course when comes from content from the west coast.

 

Besides, its certainly no Grudge Match (TM)  http://www.grudge-match.com/History/index.html which is the only internet content I've ever bought in book form.

56 I have no problem with blogs doing well, I wish this guy all the best, but he didn't have an original concept, he didn't even deliver it all that well... he just got noticed somehow, which is frustrating to me. Lots of great stuff out there that never gets attention, tons of content worthy of print out there, but nobody notices. How in the hell do you get that kind of notice?

57 Well crap.

My fantastic comment disappeared when I hit "post."

Have this shitty space-wasting one instead.

58 You know, it might be interesting to see some publishing house pick up on some of the blog/blog commentary floating about. Right, Left, Center, or any mix of selected "Best Ofs..." off the tubes would make for some fun reading. Sure, the "Best of the Left" would be a remarkably thin, pop-up book, but still, the novelty of it would make it a seasonal stocking stuffer. Plus, it (it being coveted Center and Right content) could serve as a conduit to introduce traditional readers still confused about the blogging world to a new media mix. The blog contributors get some exposure (if not a check), the commenters get their egos stroked, and the publishing house gets a new product line.

And all I charge for my consulting on this brainstorm is 50% of gross sales.

[If sales are nothing, I'd still have 50% more of nothing than any of you morons, so I'm sitting pretty no matter what.]

Oops. Was that out loud?

59 There are two ways to succeed in publishing.

Actually three -- #3 being blackmail/extortion. 

It should be obvious by now that the blog owner has some pics of the publisher getting nasty with some barnyard animals and some credit card receipts from the Enumclaw Motel 6 to back them up with.  That sort of thing can land you a $300K deal for drivel pretty quick.

60

How in the hell do you get that kind of notice?

Controversey.

61

Here's a really funny blog that's in the same vein as SWPL, but about "white" parenting. Hysterical!

http://bestparentever.com

62 SEXlink1

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89

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